Privacy policy

Last updated: 26 September 2026

This Privacy Policy applies to everstrives.com ("the website", "we", "us"). It explains how we collect, use, store and share personal data when you visit our website, shop with us or contact us, in line with the EU General Data Protection Regulation (GDPR).

1. Who is responsible?
Data controller: Sportura LLC (Everstrives), 1007 Orange St, Wilmington, DE 19801, United States
Contact: info@everstrives.com

2. What personal data we collect

A. Contact and delivery details

  • Name
  • Delivery address and postcode
  • Email address
  • Phone number

B. Order and payment information

  • Products you buy, return or exchange
  • Order history and transaction details
  • Payment status and payment confirmations

(We don't store full card numbers. These are handled by the payment provider.)

C. Account and customer data (where relevant)

  • Settings and preferences
  • Communication with customer service

D. Technical and usage data

  • IP address
  • Browser and device information
  • How you use the website (clicks, pages, time spent, etc.)

E. Marketing data (with consent)

  • Whether you open or click our emails
  • Interests based on what you view or buy

3. Where the data comes from

  • Directly from you (when you buy, contact us or sign up)
  • Automatically through cookies and similar technologies
  • From service providers who help us operate (e.g. payment, shipping, analytics)

4. Purposes and legal basis (Art. 6 GDPR)

A. Delivering goods and services
Processing orders, payments, deliveries, returns and exchanges.
Basis: Performance of a contract (Art. 6(1)(b)).

B. Customer service and communication
Answering questions and handling complaints.
Basis: Contract and/or legitimate interest (Art. 6(1)(b) and (f)).

C. Accounting and legal compliance
Bookkeeping and statutory retention requirements.
Basis: Legal obligation (Art. 6(1)(c)).

D. Operations, security and fraud prevention
Basis: Legitimate interest (Art. 6(1)(f)).

E. Marketing (newsletter/SMS)
Basis: Consent (Art. 6(1)(a)), which you can withdraw at any time.

F. Analytics and improvement
Basis: Consent for non-essential cookies, otherwise legitimate interest.

5. Cookies
We use strictly necessary cookies to run the website. Analytics and marketing cookies are only used with your consent. You can manage or withdraw your consent at any time through the cookie banner.

6. Who we share personal data with
We only share data where necessary, with:

  • Shopify (platform and checkout)
  • Payment providers
  • Shipping and logistics partners
  • IT and security providers
  • Analytics and marketing tools

All processors are bound by data processing agreements. We never sell personal data.

7. Transfers outside the EU/EEA
Sportura LLC is based in the United States, and some of our service providers may also process data outside the EU/EEA. When this happens, we rely on an adequacy decision by the European Commission or use appropriate safeguards such as the EU Standard Contractual Clauses (SCCs).

8. Retention and deletion
We keep data only for as long as necessary for the purposes above, or as required by law (for example, accounting rules). After that, it is deleted or anonymised.

9. Your rights
Under the GDPR, you have the right to:

  • Access your data
  • Request correction
  • Request deletion
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent at any time

Email us at info@everstrives.com. We respond within one month. You also have the right to lodge a complaint with the data protection authority in the EU country where you live or work.

10. Security
We use appropriate technical and organisational security measures, but no system is 100% secure.

11. Changes
We may update this policy when needed. The updated version will be published on this page.

12. Contact
Email: info@everstrives.com
Data controller: Sportura LLC (Everstrives)